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By: Jamie Matusow

Editor-in-Chief

 
GCS manufactured the custom bi-injected dispensing closures to cap the contemporary containers for L’Oréal’s new packaging for the Western European Elsève shampoo and conditioner range. The new full-width, high-gloss, semi-transparent PP closures in two sizes elongate the tall flat oval shampoo packs, which range from 200- to 400ml in size, improving the size impression and on-shelf visibility. The signature darker-colored flat-surfaced flip-top provides a large footprint for the headstand conditioner packs to differentiate the complementary products. Closures were delivered in 26 color combinations.

More info: www.gcs.com

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